Dale Rucker is the Vice President of Key Accounts and brings more than 30 years of dynamic sales management experience to Crabapple. A graduate of The Rochester Institute of Technology, Dale is a native New Yorker who has lived in Atlanta since 1995 and joined the Crabapple Team in 2005.

Dale drives the strategic direction of Crabapple’s New Sales Revenues and is a major contributor to Crabapple’s ongoing marketing efforts. Dale has been a pivotal player in the 50% increase in overall company sales in the last 12 years. Dale specializes in marketing strategy, large account acquisitions, and account management growth.

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